Adobe celebrates "Be Involved" month with Magic Bus

At Adobe, we believe Create Change. Being involved is a core part of our company values and culture. Every year, in the month of June employees volunteer to get involved with the community.
As part of Adobe Corporate Responsibility (CSR), the Be Involved Month collaborated with Magic Bus for 'Sports for Development’.

By its very nature sport is about participation. Sports brings individuals and communities together, highlighting commonalities and bridging cultural or ethnic divides. While sport and play are repeatedly acknowledged as a human right, they are not always seen as a priority and have even been called, the "forgotten right". 

"As a cultural phenomenon, sport is a mirror of society and is just as complex and contradictory."

Magic Bus recognize this fundamental right and remain dedicated to supporting every kid and youth, in delivery of sports programs that help address specific development goals.
And believes every child has the right to recreation and play in a safe and healthy environment.

The event was a ‘Sports for Development’ session followed by a 10 overs cricket match between Adobe employee volunteers and Magic Bus youth.

"All works and no play makes jack a dull boy"!!

It was time for Adobe employees to brace themselves for some cricketing action with underprivileged youth trained by community partner - Magic Bus India Foundation. 
A large number of volunteers participated in the event. For sport has a unique power to attract, mobilize and inspire.

"Play and learn and grow."

It took no time for everyone kid/youth to build rapport with Adobe employees. They connected instantly.
The aim of the event was to stand at human values such as respect for the opponent, acceptance of binding rules, teamwork and fairness.

The enthusiasm, like stimulants was charismatic. With positive enthusiasm, everyone around, immediately sensed whether the ball would make them bounce in one step or increase the brightness of the multi-tude pair of eyes. No one wanted to wait to dig into whatever they were looking to accomplish or perform at.

Magic Bus is a NGO that helps develop the sports skills of underprivileged children on the field and helps them develop a spirit of sportsmanship and game spirit. It teaches the kids that not all things are learnt in the classroom alone and helps by serving as an outlet to the children after a hard day at school. 

"Nothing Great was Ever Achieved without Enthusiasm"

Magic Bus actively promote awareness of the role of sport as tool for social change, and build evidence to drive further investment in the field.

A big shout to everyone who was part of this event. And Kudos to team at Magic Bus.

Photo Credits - Shashank Shekhar and Ravish Arora.

"Don't ask what the worlds needs. Ask what makes you come alive... And go, Do it!
– Because – What the world needs is people who have come alive." - PassImpressionOn

Hi, my name is Bhavna Negi. I am software professional, and a blogger.
"I learn and I grow". I love talking to people and love to spread the happiness around.
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Good show guys ! Adobe is proud of you :)

And @Bhavna - Thanks for compiling this brilliant post.

btw, I see Preeti from NDS there. Did we have participation from Noida Deaf Society as well?
Vibha said…
Interesting activity. This is indeed very different from any CSR initiative I have come across till date.
@VJ - The event was with MagicBus, quite possible, Preeti from NDS has joined up with MagicBus or may be she's one of those many enthusiast volunteers that aim to make a difference
The entire event was a great show not just because of the volunteer but because of the "sports". It was a phenomenon hit !!

@Vibha - Thank you for the read and indeed, I agree. The event was different and had everyone wanting to be part of it, because of the mode "sports". Everyone had a good time.
sajal said…
Must be an awesome event!
@sajal - The event was more of a fun-filled event esp.because of the kids/youth of MagicBus. We had a great time. Hope to see you in more such event at Adobe.

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